Many social media marketers are generally confused about what the term "Engagement Rate" means. Engagement rate refers to the number of people engaging with your content on social media measured against the number of people who could be engaging with your content. Since most businesses such as yours typically market on different social networks, the engagement rates on different social networks may vary. For example your Facebook and LinkedIn engagement rate on social media on the whole may be low.
Here are a few reasons why your engagement rate on social media may be low
1. You content is not striking enough
Let's face it. Creating humurous, engaging and fun content consistency for a brand is a serious challenge. Few marketers wake up everyday with ideas brimming in their minds. Most marketers have to create process to fuel their imagination and creativity.
Traditionally, marketers were accustomed to working on content in specific time intervals as campaigns. Today, there is no off button. Top quality content has to be delivered post after post, every single day. If your brand produces radio silence, you will lose market to other brands that are constantly engaging audiences everyday.
2. You are not customizing content for different audience segments
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