Use Bullet Points

Since we know that people skim before they read, you need to make sure to highlight your best information.

Aside from subheadings, bullet lists are perfect because they are very easy to skim through.

Here are some tips that I use to write bullet points that people will actually read:

• Express clear benefit. Think of bullets as mini-headlines.
• Kepp your bullets symmetrical. 1-2 lines each.
• Avoid bullet clutter. Do not write paragraphs in bullets.
• Remember bullets are not sentences. They are just like headlines.