Before you start writing, it is crucial that you know who your audience is, amd what they are looking for.
Instead of guessing what your audience need or want, I recomemend that you make data-driven decision by doing industry research and competitor analysis.
There are tons of resources out there that you can use. Below are the some of my favorites:
- KeywordTool.io: a free tool that you can use to see what are some of the most popular keywords searched by users in your industry.
- Twitter Advanced Search: simply type your keyword and select the filter "questions" and it will show you all the questions that folks in your industry are asking.
- Quora: great resource to find questions folks in your industry are asking.
- SEMRush: although it is a paid tool, it works extremely well and allows you to spy on your competitors and steal their best ideas.
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