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Know your Audience

Before you start writing, it is crucial that you know who your audience is, amd what they are looking for.

Instead of guessing what your audience need or want, I recomemend that you make data-driven decision by doing industry research and competitor analysis.

There are tons of resources out there that you can use. Below are the some of my favorites:

  • KeywordTool.io: a free tool that you can use to see what are some of the most popular keywords searched by users in your industry.
  • Twitter Advanced Search: simply type your keyword and select the filter "questions" and it will show you all the questions that folks in your industry are asking.
  • Quora: great resource to find questions folks in your industry are asking.
  • SEMRush: although it is a paid tool, it works extremely well and allows you to spy on your competitors and steal their best ideas.


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