Over 70% of people abandoning your website never return. You need a way to keep in touch with them. This is why you need to start building an email list.
Now you may think, why you just build a following on social networks like Facebook, Twitter, Instangram, Pinterest and more.
While you should absolutely work on building a following on social media, you do not own these platforms. They can limit your reach to your own followers and can even block your account at any time.
On the other hand, email is still the most effective online marketing tool. You own your email list, and you can reach your audience without any limitation.
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