You do not have to post every day. But you have to be consistent in your schedule. At Blogger we post once a day, 5 days a week. Some popular blogs publish several new posts each day.
Choose how frequently you will publish and then stick to that frequency. If you are just starting out, then you can start with 3 posts per week and then gradually increase your pace.
If you are not disciplined, then it is easy to slip and this is how most blogs die. You need to keep yourself motivated and do not get distracted from your goals.
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